American Standard Showroom 3D design
My 3D design of American Standard based on their Showroom Strategy Guideline
The new retail environment of American Standard in Asia
As part of the overall effort of positioning American Standard as the bathroom leader in Asia a new retail environment has been developed and design.
The new retail environment as been carefully created to:
• To position American Standard as being trend-setting, inventive, desirable and approachable
• To give focus to the products as part of a total solution for the bathroom
• Differentiate American Standard from its competitors
• To optimize shop quality by designing a pre-built system
• To associate the bathroom with a sense of serenity, harmony, rejuvenation and intimacy
It is important to assess carefully the location of any American Standard retail environment. The assessment will help the design team to draw the best possible layout for every specific location. The more information are given the better the end result will be.
In visiting a location to be decorated with the new American Standard show room design, the following steps have to be followed:
• Shop and location assessments
• Zoning
• Elements of the show room system
The American Standard new show room format is composed of three different Zones:
Zone 1 – The Suites
Zone 2 – The Entrance
Zone 3 – The Mass Display Area
The zones are placed strategically within the show room boundaries. Each zone having a different function to perform.
